Michael Breen is the CEO of Insight Communications, a PR consulting firm which he founded in Seoul in 2005. He has advised clients across a range of industries on how to promote their business and manage crises and reputational issues. Michael was the Seoul correspondent for the American newspaper, The Washington Times, and for the British paper, The Guardian. He is a past president of Seoul Foreign Correspondents’ Club. He writes columns for Korean and overseas newspapers and is the author of several books on Korea, most recently The New Koreans.
Sue Kim is the Executive VP of Insight Communications. She has spent 28 years in the PR and IR sectors, both in-house and on the agency side. A large part of her career was at the LG Group where she worked at the PR team of LG Corp. and LG Display. She helped launch the global rebranding campaign for LG Group. She joined Insight in 2013 and in the last ten years has worked on a range of PR issues for international companies in Korea across a range of industries.